What we do we do it with passionWe do care where we and our children live. We want a creative region. Investing in a creativity as an innovative potential is a chance for development and prosperity of firstly regions, but also of the whole country.

The newly renovated Becherovka visitor’s center is located in Karlovy Vary, the home town of our traditional herbal liqueur. The historical building “Steinberky” was built by Jan Becher in 1867 and served as the original factory for more than 100 years.

This place will change your mind about museum! Firstly, no barriers to create a boundary around exhibits, and so, touch it to your heart's content! Secondly, photographing is not prohibited, it is required!